WaterWipes is expanding its personal care portfolio, introducing two new ranges: Feminine and Incontinence Care Wipes.

These new ranges move beyond one-size-fits-all solutions to offer purposeful care designed to support healthy skin and natural microbiomes — whether it’s daily feminine hygiene, menstrual support or managing aging skin.

The wipes are made with minimal ingredients and over 99% water for a gentle yet effective clean. They’re also gynecologist- and dermatologist-approved, pH friendly and designed for delicate skin.

WaterWipes Feminine Wipes are available in three distinct formulas, and each is designed to contain as few ingredients as possible to ensure their suitability for vulva skin.

WaterWipes Sensitive, Refreshing and Cleansing Feminine Wipes are made to be pH-friendly, kind to intimate skin, help freshen up daily and support menstrual hygiene. The new line also received the Kind to Microbiome certification.

• Sensitive Wipes are made with just two ingredients, including 99.9% water, and are great for mild cleansing for intimate sensitive skin.
• Refreshing Wipes contain aloe vera and botanicals to boost hydration, while offering odor technology with postbiotics to remove odor.
• Cleansing Wipes offer enhanced cleansing and soothe skin with botanicals (cucumber and soap nut extracts).

Building on the philosophy of minimal-ingredient care, WaterWipes recognized another gap in women’s intimate health: despite affecting an estimated 50% of adult women, urinary incontinence remains a conversation women have in silence. Rather than creating products designed to help women erase the evidence in silence, WaterWipes is introducing Incontinence Care Wipes — extending the same minimal-ingredient philosophy to support women’s sensitive, aging intimate skin with care.

This new care range is designed to support women in the moments that matter most, with extra-large wipes that are crafted from soft, cloth-like spunlace material. Featuring a gentle yet effective three-in-one clean, WaterWipes Incontinence Care Wipes can be used after accidental leakage, after using the toilet for a freshen up, when changing a pad or when access to a shower or full washroom is limited. The range offers three tailored care solutions so women can choose the right clean for their specific needs, not a one-size-fits-all solution. 

• Sensitive+ Body & Intimate are made with 99.9% water and minimal ingredients; this gentle wipe delivers a simple, effective clean made to support your skin’s natural balance.
• Sensitive+ Intimate Care Light removes odor while protecting your skin barrier with pro vitamin B5 and coconut water.
• Sensitive+ Intimate Care Ultra is thicker, stronger and built for demanding situations, providing robust clean, advanced odor removal, instant post-cleanse hydration and intensive skin barrier care when you need it most.

“We began our brand supporting parents with a wipe that’s best for newborn and children’s skin. Now, we’re excited to expand our range to support all stages of life,” says Jennifer Foley, president and general manager of WaterWipes Americas. “We’re dedicated to protecting the most sensitive skin, all while supporting delicate microbiomes. Each formula in these new ranges ensures every woman will find the right fit for her unique needs.”

WaterWipes Feminine Wipes are available now at Target and Amazon. WaterWipe^® Incontinence Care Wipes are available now at Walgreens and Amazon.